​A New Breed of Pet Food: Why European Owners are Going Raw

​Europe is seeing a major shift in the pet food industry, driven by the "pet humanization" trend. This trend is causing more owners to view their pets as family members, leading them to seek out high-quality, minimally processed foods that mirror their own health-conscious diets.

​This has fueled a surge in demand for freeze-dried raw pet food, which is increasingly becoming a top choice for European pet owners. The market for this type of food in Europe is projected to grow significantly, as more people are willing to invest in premium options for their furry companions.

​The Benefits of Freeze-Dried Pet Food for Animal Health 🐾

​Freeze-dried food offers a host of health benefits that are leading owners to switch from traditional kibble. The key advantage lies in its unique production process.

​Nutrient Preservation

​Unlike conventional kibble, which is processed at high temperatures that can destroy essential vitamins, minerals, and enzymes, freeze-drying preserves the food's natural nutritional value. This process involves freezing the ingredients and then removing moisture through sublimation, a method that keeps the raw ingredients' integrity intact. The result is a nutrient-dense meal that supports everything from muscle development to a strong immune system.

​Improved Digestion and Gut Health

​The minimal processing and natural state of freeze-dried food make it highly digestible. Many owners report that their pets experience better gut health, firmer stools, and fewer digestive issues after switching to this diet. The food also contains natural enzymes that aid in digestion and nutrient absorption, helping pets get the most out of every meal.

​Better Skin and Coat

​A diet rich in the essential fatty acids and high-quality proteins found in freeze-dried raw food can lead to a healthier, shinier coat and reduce issues like dry skin and excessive shedding.

​Enhanced Palatability

​The freeze-drying process locks in the natural flavors and aromas of the raw ingredients, making the food more appealing to even the pickiest eaters. This is a significant plus for owners who struggle to get their pets to eat.

​The "Humanization" Effect on Pet Nutrition

​The trend of treating pets like family members is a major force behind the demand for premium pet food. Just as people are seeking out organic, clean-label, and wholesome foods for themselves, they're doing the same for their pets. This has created a market for pet food that goes beyond basic sustenance, with a focus on quality ingredients, nutritional benefits, and even tailored diets.

​Many European pet owners are now willing to pay more for products that they perceive as being healthier and more natural. This has led to the rise of specialized pet food brands that offer freeze-dried options, often with "human-grade" ingredients and transparent sourcing, appealing directly to this new generation of pet parents. The market is also seeing a shift towards online retail and subscription services, making these premium products more accessible than ever before.